***First offering Tri 2, 2030*** Experiences are the core product of the tourism and events industries. This course introduces the principles of experience design, drawing on the experience economy, services marketing, and co-creation thinking. Students examine how experiences are staged and personalised across diverse setting, from festivals to attractions, tours, and destinations. Through global case studies, industry guest speakers, and applied design projects, students learn to map customer journeys, engage stakeholders, and create experiences that deliver value for visitors, organisations, and host communities.
Course detail
- Offered Subject to change
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- Sunshine Coast: Not Currently Offered
- Moreton Bay: Not Currently Offered
- Online: Not Currently Offered
- Units
- 12.00
- Tuition fee
- 1.4B:Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.