*First offered in Trimester 1 2030 Effective marketing research is necessary for successful management of the creation, implementation and evaluation stages of the marketing process. In this capstone you will apply the knowledge gained from your marketing major by designing and running a consumer research and intelligence project. You will apply research methods, behavioural theory and ethical practice to generate real insight and recommendations. You will graduate able to turn consumer data into strategy, and show employers you can research, analyse and advise like a professional.
Course detail
- Offered Subject to change
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- Sunshine Coast: Not Currently Offered
- Moreton Bay: Not Currently Offered
- Online: Not Currently Offered
- Units
- 12.00
- Tuition fee
- 1.4B:Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.