* First offered Trimester 2 2028 Service industries dominate the economy of most nations. Indeed, more than three-quarters of all new employment around the world is in the service sector in areas such as tourism, sport, telecommunications, finance, social networking and charities. This course examines key concepts, tools and models that underpin service marketing. The topics covered in the course include the distinctive nature of services, the importance of building relationships with consumers, the design of successful services, and the management of services for sustainability.
Course detail
- Offered Subject to change
-
- Sunshine Coast: Not Currently Offered
- Moreton Bay: Not Currently Offered
- Online: Not Currently Offered
- Units
- 12.00
- Tuition fee
- 1.4B:Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.