***First offering Tri 2, 2030*** In this capstone you will integrate your advertising major in a professional practice project. You will research audiences, craft creative concepts and coordinate paid, owned, earned and shared media into a cohesive, data-informed campaign. You will graduate able to plan and deliver integrated campaigns, and show employers a professional campaign in your portfolio.

Course detail

Offered Subject to change

• Sunshine Coast: Not Currently Offered
• Moreton Bay: Not Currently Offered
• Online: Not Currently Offered

Units

12.00

Tuition fee

1.4E:AV Studies, Journalism, Written Comm, Comm and Media nec

Census date

Academic Calendar

Class timetable

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Course outline

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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.