***First offering Tri 1, 2028*** This course explores how communication, from grassroots campaigns to global advertising, can shift public opinion, advertise goods and services to defined audiences and drive social change. Students investigate the theory and practice of persuasive, audience-focused communication, examining how advertising, media and interpersonal messaging construct meaning, build trust and influence action.
Course detail
- Offered Subject to change
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- Sunshine Coast: Not Currently Offered
- Moreton Bay: Not Currently Offered
- Online: Not Currently Offered
- Units
- 12.00
- Tuition fee
- 1.4E:AV Studies, Journalism, Written Comm, Comm and Media nec
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.